OUR TRACTION TECHNOLOGY

We've created truly best-in-class technologies through technical expertise, R&D & manufacturing capabilities.

AT-Grip™

In 2021, Slips, Trips & Falls (STF) accounted for 33% of all accidents in the UK workplace, an average of 48 accidents per day. STF is the biggest cause of accidents in the workplace by far, which is replicated across the world!

Shockingly over 90% of these accidents resulted in a fracture or broken bone, ouch…!

So back in 2015, we conducted a joint research project with the University of Sheffield to develop the best slip-resistant outsole on the market and we did it!

The results speak for themselves and in some tests we exceed minimum industry stands by 364% and our outsole is now rated 5* by the HSE!

AT-GRIP™ can claim to have reduced slip accidents in some workplaces by up to 80%, and we now consult and develop outsoles for footwear brands across the world utilising our expertise in this area.

AT-Comfort™

You can make the safest and most stylish product in the world but if it’s uncomfortable people won’t wear it! That’s why we invest a large portion of our R&D spending in biomechanical and materials research.

Rebound, Shock Absorption, Compression Set & Hydrolytic Stability – We’ve done the work to make our foam cushion under the foot as good as it can be.

Footwear affects an individual’s kinetic chain & biomechanics, often having a deleterious impact on the body. Incorrect fitting or incorrect support can result in maladaptation and lead to acute or chronic pain.

So, whether it’s fitting solutions, insoles, uppers, outsoles, breathability you name it our AT-COMFORT™ is continuously being improved to improve the lives of more and more working people every day.

AT-ENDURANCE™

Across the world of footwear, there are minimum standards set for durability - Outsole abrasion tests, flex testing and more. We see these tests as exactly that – “a minimum” because, for our wearers, we want to be able to offer more.

We own and develop our outsole moulds, and this allows us to keep high-quality control ensuring that we have a consistently great performance.

Our key AT-ENDURANCE™ rubber technology doesn’t just provide excellent slip resistance, it offers the best in class durability, exceeding the standard by over 100%! Our outsoles Stay Safer for Longer.

Featured Products

SAFER, GREENER, HAPPIER

THE THREE WORDS AT THE CORE OF OUR BUSINESS THAT INNOVATES OUR BRAND INTO THE FUTURE.

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Safer

Anvil Traction’s fundamental purpose is to help people stay Safer at work. 

We’re experts in footwear and since 2007 we’ve been relentlessly innovating to help improve the safety of our wearers year after year.

Having partnered with the University of Sheffield, we are perhaps best known for our world-leading AT-GRIP™ technology, which helps thousands of businesses worldwide reduce slips, trips & falls at work. Our shoes give you and your colleagues the assurance they need to put their best foot forward.

Being ‘Safer’ though is not just about our footwear, we take pride in conducting our business responsibly and ethically helping our wearers stay safe but also our manufacturers stay safe too!

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Greener

Let’s face facts, we all need to do a better job of looking after our planet and at Anvil Traction we want to play our part in creating a better, more sustainable world.

Technology is improving every day which gives us the opportunity to do just that, so now as part of everything we do big or small, we’re not just thinking Safer but also Greener

Across design, operations, supply chain or, in fact, any part of our business we are looking at how to rethink, refuse, reduce, reuse, repair, repurpose and recycle.

Anvil Traction is proud to be ISO14001 accredited.

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Happier

As the old adage goes “Invest in your shoes and your sheets because if you’re not in one, you’re in the other”

You probably wear your work footwear more than any other pair of shoes you own, and if you pick well, they have countless upsides; injury prevention, pain relief, joint protection, reduced stress, and improved productivity to name a few.

At Anvil Traction comfort & design is at the heart of what we do, as we believe footwear can play a fundamental part in your wellbeing at work, and we treat that with the importance it deserves.

Happier is not just about footwear though it’s supporting our customers and developing long-lasting relationships as well as encouraging our employees trying to make their way in the world. We want to help the world be a Happier place.